Brand Crossovers That Broke the Internet (And Our Wallets): The Collab Economy Explained
Two beloved brands walk into a drop. You lose your entire paycheck. This is not a tragedy — this is the collab economy, and it has Gen Z in a chokehold. From Hello Kitty x sneaker drops to beauty brands teaming up with anime icons, limited-edition crossovers have become a cultural phenomenon all their own. Let's break down why we simply cannot resist them.