Hello Kitty Is My Whole Personality and I Will Not Be Taking Questions
From Cinnamoroll backpacks to Bluey lunchboxes that adults are absolutely buying for themselves, cute character obsessions have officially graduated from "childhood phase" to full-blown personal identity. We're exploring why younger generations are building their entire self-expression around beloved mascots — and why that's actually a beautiful thing. Spoiler: it has nothing to do with immaturity and everything to do with community.